I completely concur about social media and the like.
For me, Flickr, is a repository from which I can access files for posting to places like this, when I can be bothered. Nothing more, nothing less. I had made a rare post on Large Format at Flickr expressing my indignation that some turd had posted dozens of iPhone images. Others must have shared my concern because next thing the new group appeared.
All of our life-long endeavours amount to little more than shouting into the void. It should (ideally) be simply our work which generates interest. And that interest would be best served in the tactile world of things rather than the vapour of the cyber world.
"Photography was not a bastard left by science on the doorstep of art, but a legitimate child of the Western pictorial tradition." —Robert Galassi